Founded by dentist Dr. William K. Najjar in Grand Rapids, Michigan, Ranir’s original mission was to provide U.S. retailers with store brand dental floss, and soon thereafter added manual toothbrushes. The company quickly grew to become the leader in both categories, and expanded our offerings to include trial/travel options and other oral healthcare products.

Ranir is the leading global manufacturer of store brand consumer oral care products.

From power and manual toothbrushes to teeth whiteners, dental floss and flossers, their products can be found at major retailers in more than 40 countries. In addition to producing some of the world’s largest dental care store brands, they also manufacture and market the Plackers®, REMBRANDT®, Steripod®, Firefly®, REACH®, Dr. Fresh®, and Binaca® brands. it and bring it to you.


Plackers are portable, one-handed dental flossers that you can take with you for easy, on-the-go use after snacks or meals. Made with a super strong floss that is engineered to not shred or break, these flossers quickly remove the gunk that collects in your teeth when you eat.


As the first at-home teeth whitening brand, REMBRANDT® has been helping people achieve their best smile for nearly 30 years. With scientifically proven formulas, REMBRANDT® is proud to offer a full suite of products to help prepare your smile for the moments that matter most.


Firefly is the #1 kids’ toothbrush brand* in America, we are a national leader in kids oral care known for having GOOD. CLEAN. FUN. Their mission is to produce products that empowers kids to play while making healthy habits irresistible!