With over 30,000 dollar stores in the U.S. alone, they know retailers are looking for a way to stand out from the crowd. Innovative Brands set out to provide customers with well known, iconic brands at low prices – and still offer high margins for retailers.


Thanks to a formula that left hair silky smooth and refreshed, the beauty industry has never been the same. Today, its extract is found along with other hand-selected Active BotanicalsĀ® in every bottle of White Rain.

With a value price and time-tested performance, White Rain remains the beauty solution of choice for millions worldwide.